As it is known, advertising is the engine of commerce. And it is true, whatever good the commodities are, in the conditions of a free competition and market economy advertising becomes a key method for attraction of attention of customers to commodities or services. The chance of purchase of commodities or the order of services is much less without this attraction of attention .

Target audience, being one of the major categories of sphere of media planning, represents a group of people on which the advertising company is focused. The given group, first of all is dictated, to what particularly social layer accepts the goods or services, and how price and other characteristics of the goods define it. These conditions as you can see easily, represent themselves a singl logic whole too.

Sometimes it is rather hard to reveal the target audience. This super important question is very uneasy to solve, so far as concerns a new product that is only prepared to be brought to the market, or have just appeared. In this case special researches are usually hold. You can get a ready base on consumption — Media Marketing Index (MMI), company Gallup Media Asia makes such research twice a year — and to refuse from carrying out of your own researches.

At initial stages of media planning "portrait" of the potential consumer should be defined. The people that match to the given "portrait", also become addressees of the advertising company. The given group of people is named the target audience.

You are to orient to the ratings that are connected the target audience during the advertising campaign. To say in other words, the rating of one or another media means is in general not so important, and the percent of the target audience participating in this rating, is much more important. Besides, there is a target audience which name is "All people ". "All people" is a type of the target audience and any target audience cannot exceed it by number of people.

Target audience definition shares on a series of stages. First, on a prosperity, age and sex you get the percent of consumers in a demographic cut, that is what ratio of women, teenagers, men are interested in the goods purchase. Besides, frequency of consumption in group (number of times a week, a day, a month) is defined. And, at last, magazines and newspapers preferred by consumers of this product are defined. It is also important that the target audience has large sizes as the less the target audience is the more the error percent in media measurements is.

To say in other words, it is impossible to deny the importance of competent allocation of target audience as it gives the chance more individually, intelligibly and adequately to address to the potential consumer that will increase efficiency of the company repeatedly.

Nowadays the Internet technologies are very popular. The web network is not only a place to entertain but also a platform to earn money. In spite of the reason, to be presented in the Internet one needs a site. And this is when the question how to plan a website arises. Those who are searching for details on how to build a website, are advised to refer to the Web itself. It is full of guides on how to plan a website and related topics.

In any way, it wouldn't be smart not to use this chance given to us by digital technologies. Google and other search engines, social networks and forums, blogs - all of them could assist to find information on "business plan for websites" and similar topics.

Every day we write something – letters, inquiries, statements, reports, and sometimes articles, dissertations, books or even advertising texts. In these documents we try to inform someone about something. Also we are surprised, when it does not occur, i.e. when our documents convince nobody, when our advertising "does not sell", when our articles are not understood. And they are often even not read!

Why? – After all, these articles often have interesting information. – Yes it is simple because they are created with infringement of the rules tested by time. We will consider these rules in short.

Before to write...

Think of the purposes of the document and the most effective and economical ways of their achievement.

Appointment of advertising and the majority of documents – to "sell" the decision, idea, goods etc. I.e. to convince!

The analysis

Start with the analysis. Its purpose is to give answers to two deceptive simple question: «What?» and «to Whom?».

What is offered?

The goods? Services? Possibility to earn money for the given goods or service (for the wholesaler)? An image of the candidate on elections? Terms of transaction? The request to go on leave during improper time? Etc.

If you try to sell goods what useful properties do they have? Does a reader know about it? What do your competitors offer?

It is offered to WHOM?

Who is an average representative of the target audience? How much does he/she know about the subject? What is his/her age, thought way, habits, level of income, formation, national features and many other things. How he/she speaks? Whether he/she knows terminology? How much he/she is interested in the given question/goods? Imagine yourself as if you were a reader.

Analyze region for which advertising or other document is intended. What are its differences? How the given goods are sold and bought in tis region?

The selling moments

This marketing term names all positive that allocates the given decision among the competing; these are qualities that "sell". Make a list of these moments.

The document environment

The document lives not in vacuum and not on the computer screen. For example, advertising lives in mass-media among tens or even hundreds competing advertising. Fondly to believe that a reader looks forward occurrences of your advertising. It will slip on it a tired sight more likely. And if it has involved nothing...

Business documents often use in a package with other documents. Do not suppose excessive repetitions and the more so contradictions between documents.

At announcement creation on a wall or in transport consider probable time and distance of contact to the text, light exposure, a condition of the reader at information "consumption" (degree of weariness and absent-mindedness of sight, presence of information hunger etc.).

Perception of a document

In the beginning we perceive the document by its "cloths", estimating its aesthetics and readability. Cause in a reader the desire to read the document. If we start to read, rational mastering joins.

Currently the online technologies have become very popular. The web network is not only a place to entertain but also a space to earn money. In spite of the reason, to be presented in the Internet one needs a site. And it is the time when the question how to plan a website arises. Those who are searching for details on how to build a website, are advised to refer to the Internet itself. There are lots of guides on how to plan a website and related topics.

In any way, it wouldn't be smart not to take advantage of this chance given to us by modern technologies. Google and other search engines, social networks and forums, blogs - all of them could assist to find info on "business plan for website" and similar topics.

At the time when the Internet was at the sources, it was enough to use one key word. But for last years the quantity of words in search phrases has increased. Key phrases has become longer (now two-three-four words are used usually) and this process is not going to stop.

What does it mean from the point of view of copy writing? It is not difficult to write a text optimised under one keyword. Using disyllabic expressions is already some kind of a challenge. But when it comes to trisyllable or four-syllable phrases, the risk of sound heaps and messes essentially increases.

Why search phrases became longer?

Lengthening of search phrases is the result of prompt growth of number of Internet users. As the information volume constantly grows, it becomes more difficult to find particularly what you need. When there used to be thousand sites only, a word "marketing" in search gave out a pair of results from which you could choose the most suitable easily.

Today by this inquiry you will receive the list of hundred thousand of sites mentioning all areas: from planned marketing to the marketing of workplaces and University examination on marketing. A right decision for copywriters would be to trace the tendency of search at potential users and to use those keywords which are used by them.

It again returns us to the primary question. How?

Some tips for making key phrases.

To my opinion, the biggest mistake of SEO copywriters consists in attempt to replace the generalised concepts for a separate key phrase.

For example:

On our site that is devoted to rest in Mexico we offer the best prices for permits for rest in Mexico in the most unforgettable vacation spots in Mexico. Visit our special page devoted to rest in Mexico and you receive the good discount.

Bosh! When you replace the general concepts (in this case: a site, permits, vacation spots etc.) by one search phrase you receive a set of repetitions and heaps. The longer the key phrase is, the more ridiculous all the text will be.

The best that I can advise is to break a long key phrase into some parts. Do not forget that all words should be in the same order. However, using punctuation and other elements the phrase turns out less persuasive.

As an example we will result a site devoted to rest in Mexico again. Instead of the ridiculous set of words written above, try the following:

Golden beaches, delightful fiestas, the most delicious seafood dishes that you have ever tried. Where can you find such an unforgettable rest? In Mexico! Voyages from Cancun to Kozumela will leave you bright impressions of rest. In Mexico you will feel the taste of exciting adventures and can enjoy beautiful landscapes all day long. Our special offer makes your rest in Mexico even more reall, than you think … etc.

Can you notice, what has changed? with the hep of punctuation the phrase «rest in Mexico» has been broken into different sentences. As search systems do not distinguish punctuation, they see the phrase as a unit. But after all a visitor of a site reads in in the other way! A user does not notice that expression is repeated constantly, since it is broken into two sentences.

If such tendency remains, search phrases will become even longer in the near future. However, having approached creatively to use of key phrases in the text, you will understand, that it is not difficult to work even with the longest of them.

Nowadays the online technologies are very popular. The Internet network is not only a place to entertain but also a platform to earn money. In spite of the reason, to be presented in the Internet one needs a site. And it is the time when the question how to plan a website arises. Those who are searching for details on how to build a website, are advised to refer to the Web itself. There are lots of docs on how to plan a website and respective topics.

In any way, it wouldn't be smart not to use this opportunity given to us by digital technologies. Google and other search engines, social networks and forums, blogs - all of them could help to find information on "build your own professional website" and similar topics.

Optimizing your web site to searching engines you should pay much attention to the content that you palce on your web site. Every new article is a set of key words which will help to find your web site in searching engines. Unique content is appreciated not only bu searching engines, but by users too. Unique content has a lot of other advantages too.

But sometimes it can be difficult to find ideas fro writing content. This article gives you some of ideas that will probably help you to write good content for your web site. it also should be mentioned that the given list is not full and you always can add something from your own experience.

1. Writing documentation.

If you know some subjects very well, and you can write detailed documentation about these subjects, then this is an excellent way to attract audience to your web site. Documentation can be as usual answers on questions that are asked often (FAQ), using instructions, as detailed descriptions of devices with given tables parameters. For example, if your web site is about bikes, then it would be useful to place articles about how to clean chain right, to change inner tubes and tyre casing and so on. People who have come to your web site and have read useful information, will obviously sign for posting and will recommend your web site to their friends.

2. Publishing news.

Monitoring and publishing news on the subject matter of your web site is an excellent way to keep your users interested in your web site. Holding a corporate web site, it would be useful to place news of your firm, goals that are set up and reached, information about corporate arrangements, new products etc.
Despite of modern news stop being actual at time, the play a great role at the moment of being actual. Besides an average search in searching engines there is also a search by news and blogs, and that means you will attract more users to your web site using news content.

3. Legal copy past.

If you have found some party resources and their content match the subject matter of your web site, and it will be appropriately to place the content on your web site, then first of all you have to make sure that the owner or the author of the content doesn't mind if you place the content on your web site, and secondly you must quote to the source in your article. In this case users will be thankful to you for the useful information and for the link that will help them to find more information about the subject matter. Relevant links are also appreciated by searching engines.

Summarizing everything written above, we can say that there are a lot of ideas for writing content for your web site and every of them has its own special features. Using some methods of writing first of all depends on the type and orientation of your web site.

These days the Internet technologies have become very popular. The Internet network is not only a place to entertain but also a platform to earn money. Whatever the reason is, to be presented in the Internet one needs a site. And this is when the question how to plan a website arises. Those who are searching for details on how to build a website, should refer to the Web itself. It is full of guides on how to plan a website and related topics.

In any way, it wouldn't be smart not to take advantage of this chance given to us by digital technologies. Google and other search engines, social networks and forums, blogs - all of them could assist to find info on "build your own professional website" and similar topics.

It is not a secret that it is very important to have a good content on your web site. Writing content is not a problem if you know the subject matter of your web site very well and you can express your thoughts with writing words. But what if you do not know very much about the subject matter of your web site? Or you can not write? Or you have the lack of ideas? There are some ideas for you how to get good content for your web site.

1. Import of content.

Foreign Internet has a lot of useful content on various subject matters. A lot of this material is not represented in your Internet, so you have an opportunity to become the first representative or a translator of useful content. A lot of optimizers import content as this is a good and simple way to get unique content.

2. Monitoring of answers on Google or Yahoo etc.

Answers Google, answers Yahoo and others are a very good source of ideas for writing content on your web site. Copy writing of the material by answers on social services will be actual, so it can attract a lot of visitors to your web site.

3. Rewriting of articles.

Rewriting of made articles is one of the ways to get content for your web site. Rewriting means as redirection of the dominant of the text, changing the form without losing the sense, as the attenuation of content with necessary key words by which you want users to find you. There is a question of ethics and legality present on rewriting. You have to quote to the source of your ideas in order not to step over the bounds of ethics.

4. Blogging.

This is one more modern method to get content. Blogging is writing articles about what is going on around you or your firm. Modern optimizers are familiar enough with this sphere and searching engines even have had to create the additional services of searching by blogs or notes in diaries.

5. Watching after the tendencies in different communities

If you are well informed about the things that the users of your subject matter need, then this means that you have opportunities to write popular and necessary content. For this you need to visit and take part in subject matter forums, digg similar web sites, guest books and other social communities, where the subject matters are discussed.

6. Collecting information

The next way to get good content is to collect information from different on line and off line sources. This can be interviewing a professional of your subject matter, or an average set of information, or collecting information from magazines, newspapers, books, publication off line conferences, presentations and so on.

Nowadays the web technologies are very popular. The Internet network is not only a place to entertain but also a platform to make money. Whatever the reason is, to be presented in the Internet one needs a site. And this is when the question how to plan a website arises. Those who are searching for details on how to build a website, are advised to refer to the Web itself. It is full of docs on how to plan a website and related topics.

In any way, it wouldn't be smart not to take advantage of this opportunity given to us by digital technologies. Google and other search engines, social networks and forums, blogs - all of them could assist to find information on "business plan for websites" and similar topics.

Recently company Google presented the new mechanism of simplifying site indexing with the help of which any web wizard can create a so-called sitemap and offer it for codeindexing in Google. It is the fastest and simple variant which will allow indexing your site more often, giving to people who search through this retrieval system, the freshest information on your site.

This system has received appropriate name Google Sitemaps.

For the most effective usage Google Sitemaps technology on your site you should have in special way generated XML-file for sending of the information on changes of pages directly in Google. Technology XML (Extensible Markup Language - a stackable markup language) today on hearing as a lot of people XML for a long time already successfully use it. You for certain saw the orange icon on many web sites. Very often it associates with conducting blogs because blogs use XML/RSS-tapes for translation of the information.

Today RSS is possible to translate as "Really Simple Syndication ", but developers of this format decrypt abbreviation RSS as "a rich report of the information on a site". XML is, approximately, so simple code, as well as HTML. The most widespread sphere of application XML - RSS-news lines which supply a certain sort the information on a site to interested persons.

In our case the interested person is Google. At creation of file XML for system Sitemaps Google as though asks web wizards to inform on changes on a site, actually, the web wizard performs operation of Googlebot.

It is very useful thing! In the Internet permanently there are many new sites. Codeindexing of all that material that appears every day are enough hard tasks for Google. By means of tools Sitemaps, a web-mastery today can be assured that their web site will be mandatory indexed.

Notice that usage of tools Sitemaps cannot affect your metrics in the search IN ANY WAY. You will continue struggle against the competitors for high positions of results of output of the requested information. However Sitemaps will help you to be assured that all your pages will be fast indexed by retrieval system Google.

There are as well other powerful advantages of usage of tools Google's Sitemaps: basically they express in handle of some key variables, attributes and tags in file XML. I will try to explain it as much as possible clearly: technology Sitemaps is realized in one file with.xml extension which is in the radical of your site. The site XML-file contains the small code describing each page of your site.

Here is a small example:
http://www.yoursite.com/
1.0
2005-07-03T16:18:09+00:00
Daily

In the document beginning the information on a file, and also a XML-code contains. All code describing one page consists between tags in the beginning and the end of one XML-block which is responsible for one page. It also is a base syntax of the XML-file necessary to us. The size of a file will depend only on quantity of those pages which you have on your site.

Nowadays the web technologies are very popular. The web network is not only a place to entertain but also a platform to earn money. In spite of the reason, to be presented in the Internet one needs a site. And this is when the question how to make a website arises. Those who are looking for info on how to build a website, should refer to the Web itself. There are lots of tutorials on how to make a website and related topics.

In any way, it wouldn't be smart not to avail themselves of this opportunity provided to us by digital technologies. Google and other search engines, social networks and forums, blogs - all of them could help to find information on "make a business website" and similar topics.

Domain MOBI:

Solution on introduction of the new sponsored domain of top level MOBI was accepted at conference ICANN in Luxembourg in the summer of 2005. Having given in pressure from outside manufacturers of mobile phones, and also Microsoft companies, corporation ICANN has approved creation of the new domain of a top level in the first day of operation of the Luxembourg conference. New domain allowed band MOBI is intended for sites and the tools oriented to operation with mobile phones and wireless devices.

Originally appearance of allowed band MOBI planned on first half of 2006. Sites which can be putted in MOBI domain should support WAP technology or similar that is possess all specific to operation with mobile phones attributes - possibility of operation on the small screen, mainly text maintenance and a loading high speed.

As the sponsor of new domain allowed band consortium Mobi JV which has united in the company of Microsoft, Nokia, T-Mobile, Hutchinson 3, and also Association GSM has appeared. When MOBI will enter into a stage of wide application, manufacturers of mobile phones will receive additional stimulus to develop new functionality of transportable devices and market possibilities for these devices will increase.

According to a manual of the western loggers, input of new allowed band will arrange high-grade sites and their transportable versions. And indicator MOBI in the site name will be for the guarantor of that this or that site it will be correct to work on the transportable device. Manufacturers of transportable devices hope that the bigger quantity of web resources will be optimized for a handheld computer and smart phones, the bigger quantity of users is upgraded by the phones.

Neil Edwards, the chief executive of company Mobile Top Level Domain Ltd. (mTLD), has informed that for today the majority of people possess transportable devices with possibility of access to the Internet, instead of the computers connected to a network. Creators of the new domain promise that special allowed band MOBI will facilitate access to the Internet for users of transportable devices whom under some forecasts by 2008will be over 1,3 billion.

Now the majorities of sites in a network are oriented to review from desktop computers and are not intended absolutely not for loading from transportable devices. Usual sites at review on mobile phones can call awful impression. The new domain will allow selecting sites in the Internet, accessible and convenient to all users of transportable devices.

The beginning of registration of domain names will pass in domain MOBI in some stages. The first stage priority registrations will last week. At this time the companies-members of some associations (GSM Association, CTIA — The Wireless Association and Mobile Marketing Association) can register domain names only.

These days the web technologies are very popular. The Internet network is not only a place to entertain but also a spot to earn money. Whatever the reason is, to be presented in the Internet one needs a site. And it is the time when the question how to make a website arises. Those who are searching for details on how to build a website, are advised to refer to the Web itself. There are lots of guides on how to make a website and respective topics.

In any way, it wouldn't be wise not to take advantage of this opportunity given to us by digital technologies. Google and other search engines, social networks and forums, blogs - all of them could assist to find information on "make a new website" and similar topics.

Web site building: usage of Google sitemaps

In this article we will talk about Google sitemaps, its essential elements and why it is an integral part of web site building. Let's look at standard elements of any XML-file which is necessary for correct work of service Google Sitemaps:

First of all location - http://www.yoursite.com - the address of page of a site

The second thing is priority - here you establish a priority of concrete page over other page. Why it so is important? You have pages on your web site which for any reasons are more important, rather than others. Those pages on which, in your opinion, it is necessary to pay greater attention of a search engine, as a rule, have higher value of this parameter (0.0 - the least priority of page, 1.0 - the greatest, and 0.5 - accordingly average value). These values concern only pages of your file. The given field cannot affect your indicators in a search engine in any way.

Also last modification and that is date of last change of page. The given mark allows avoiding reindexing of those pages which have not been changed from the moment of last visit of a search engine.

Then comes change of frequency - this parameter you make for Google as often you do changes on this page. For this parameter there are options: Never - never, weekly - weekly, daily - daily, hourly - hourly and so on. If you often update page this parameter is very important.

What for the XML-generator is necessary to me?

As practice shows, the XML-file on your site is necessary for constant updating. Hence, for preservation of precious time the generator which could scan pages of your site is necessary to you, make the list of all addresses of pages, and then send this file to Google. Remember that Google also gives you possibility of sending and a usual text file with all addresses of pages of your site.

To a present situation there is a considerable quantity of generators, programs which can make sitemap for XML-files. While you read this article, in the World with their each minute becomes more and more.

For your convenience, we will describe here 3 various approaches on complexity level thanks to which you can generate sitemap XML-files.

If you know your server, for sure, and you do not test work in installation of scripts then a word "complexity" is anything for you. Google gives a small script of the generator which you can load: the reference to the generator and to establish on your site. It will automatically scan a directory of your site, to fill your XML-file with contents, and then to send it in Google.

These days the Internet technologies have become very popular. The Internet network is not only a place to entertain but also a platform to earn money. In spite of the reason, to be presented in the Internet one needs a site. And it is the time when the question how to make a website arises. Those who are looking for details on how to build a website, are advised to refer to the Internet itself. There are lots of tutorials on how to make a website and related topics.

In any way, it wouldn't be wise not to take advantage of this chance given to us by modern technologies. Google and other search engines, social networks and forums, blogs - all of them could assist to find information on "make a business website" and similar topics.

Python generator:

For operation of this script it is necessary Python for version 2.2 which should be installed on your web server. However it is difficult for finding on many web servers. But if you are the excellent expert, usage of this method is the best variant for you.

You do not need to have an account in Google for usage of tools Sitemaps, but all the same it is desirable to receive it, since. In this case you can receive the statistical information on your site. If you already have other account in system Google: whether it is Gmail, Google Alerts and so on, - simply use any of them for an input and follow instructions.

The generator on PHP code:

It is the generator written on code PHP which you can load on your server. The given generator will index your site also will give you the generated XML-file of a sitemap. Download this file on your server, start the generator to create a XML-file and to send it to Google.

Besides, this task will not seem difficult if you understand PHP and customization of scripts.

The simple approach: the free on-line generator:

These generators can be found everywhere, and Google contains the list of these "indirect collectors" on the site. To find them it is possible here: http://code.google.com/sm_thirdparty.html.

The idle time of usage is http://www.xml-sitemaps.com: (it is desirable to use tools: http://www.sitemapspal.com/, permanently delete to. At the moment of a translation of the article aforementioned service was not accessible - a comment of the translator) you can index to 500 (2000 pages - http://www.sitemapspal.com/) pages this on-line generator for is good for enough short period. The robot will index your site, will create a XML-file which you can load in the compressed or not compressed sort, having made little changes, such as installation of priorities, frequency change etc.

Then load this file on your site with a name sitemap.xml in the root directory, i.e. there, where there is a main page of your site. Let know to system Google Sitemaps about your XML-file. And nothing more is necessary.

Certainly, there is one disadvantage: if you often add pages on your site, you should add also in your XML-file of a sitemap new lines. However it is really big problem only for those who add every day new pages on a site. Here you can help only knowledge of such technologies, as Python or PHP that all it to do automatically.

Google is the main retrieval system of the Internet so possibility to refresh the information on your pages, using system Google Sitemaps is a very important step. If you want that your site was competitive it is actually the wisest way to achieve your objective.

Nowadays the online technologies are very popular. The Internet network is not only a place to entertain but also a spot to earn money. Whatever the reason is, to be presented in the Internet one needs a site. And it is the time when the question how to make a website arises. Those who are looking for info on how to build a website, are advised to refer to the Internet itself. There are lots of tutorials on how to make a website and related topics.

In any way, it wouldn't be smart not to use this chance given to us by digital technologies. Google and other search engines, social networks and forums, blogs - all of them could help to find info on "make a flash website" and similar topics.

Web site building: different domain names

In this article we will talk about domain names, such as: Domain NAME and also Domain COOP.

Domain NAME:

Domain NAME is intended for all who would like to register in the Internet the name and a surname as a domain name. The manager of domain allowed band is accredited ICANN English Company Global Name Registry Limited.

Global Name Registry since January, 14th, 2004 has started registration of domains of the second level in allowed band NAME. The first domain names in this allowed band have appeared two years ago – in January, 2002, however is initial in domain NAME only the third level domains were offered for registration. So, the address for the physical person looked like this: name. surname.name. Since January, 14th, 2003 began possible to register the domain of the second level of sort name.name.

Domain NAME is intended only for private persons, instead of for the companies. The president of company GNR hopes that with the beginning of registration of domains of the second level the system will receive enormous inflow of users after two-year confusion. In Global Name Registry intend to make domain NAME “the standard for personal domains”. The manager of the domain is accessible to all users to the address info@gnr.com and is ready to answer any questions.

Domain COOP:

Association NCBA which is branch of DotCooperation LLC (DCLLC), has named a registration date started in domain COOP. On January, 30th, 2002 all co-operative societies all over the world can register domains in allowed band COOP. This date has been declared right after signings of the agreement with ICANN handle of domain COOP on November, 21st, 2001

"This new domain area will allow to joint ventures unique possibility to receive domains which they wished to register for a long time, but could not make it in existing common domains, - has declared Paul Hazen, president of NCBA. - Domains in allowed band COOP can register only joint ventures (co-operative societies)".

The manager of domain COOP will accurately watch observance of the requirements shown to registrants. Register the domain of the second level in allowed band COOP can:

* members of National Association of Joint Business (NCBA);

* members of the International Union of Co-operators;

* the organizations concerning to co-operative according to local laws;

* associations of co-operative societies;

* the organizations which are controlled by co-operative societies;

* the objects servicing co-operative societies;

* no more than 5 000 physical persons who have taken out the patent and, according to Board DCLLC, useful to co-operative movement in the world.

On January, 30th, 2002 the stage of preliminary registration was completed and open registration of domains in allowed band COOP.

Currently the Internet technologies have become very popular. The web network is not only a place to entertain but also a spot to earn money. In spite of the reason, to be presented in the Internet one needs a site. And it is the time when the question how to make a website arises. Those who are looking for details on how to build a website, should refer to the Internet itself. It is full of docs on how to make a website and respective topics.

In any way, it wouldn't be wise not to take advantage of this chance provided to us by modern technologies. Google and other search engines, social networks and forums, blogs - all of them could assist to find information on "make a flash website" and similar topics.